Running a service-based business

For the past 18 months, I’ve owned and operated Stikkys Detailing, taking responsibility for its finances, marketing, customer relationships and service delivery.

It’s where I put my commerce studies into practice, make independent decisions and take ownership of the customer experience. I want to bring that commercial understanding to automotive finance and insurance sales.

Jake beside a white Tesla during a Stikkys Detailing job
Jake, owner and operator of Stikkys Detailing
Customers served
300+
Five-star Google reviews
60+
Google rating
5.0 / 5

Core skills & competencies

Business management
I coordinate bookings, administration and service delivery. Balancing these responsibilities has strengthened my organisation, prioritisation and ability to follow through.
Financial understanding
Running the business makes me apply accounting, tax and finance concepts to everyday decisions. It also shows me where I need to research further before acting.
Communication
I listen to customers, explain services and pricing, and clarify expectations before a job. Working with more than 300 customers has strengthened the communication skills I would bring to a dealership.
Initiative & accountability
As a sole trader, decisions, problems and commitments come back to me. Being responsible for the customer’s experience continues to develop my judgement and self-management.

The Director of Incubation and Entrepreneurship at Macquarie University emphasised that founders need to understand every part of their business. That advice reflects my experience: finance, marketing and service delivery are connected, and I’m accountable for how they work together.

Technology with a practical purpose

I use AI to explore ideas, build websites and support my learning about accounting and tax. I assess new tools for their potential to streamline administration.

My next step is to trial one administrative workflow, comparing the time taken and errors against doing it manually before deciding whether to adopt it.